The University of Washington’s Formula Motorsports team is a student led group of engineers working every year to build a Formula 1 style race car from scratch. They then compete with the car they’ve built against other schools across the world. This program is all about inspiring and empowering the next generation of engineers, makers, and scientists. Surface Book is their laptop of choice.

  • Client: Microsoft
  • Agency: Ayzenberg Group
  • Production Company: Move Films, Inc.
  • Creative Director: Gary Goodman
  • Directors: Matt Luem & Kenny Stoff
  • Executive Producer: Michael W. Abbott
  • Producer: Gregory Vanger
  • Agency Producer: Rebecca Breithaupt
  • Directors of Photography: Kenny Stoff & Jessica Young